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Can GenAI Prompt Engineering for Project Management be the New Competitive Edge for Marketing Agencies?
There is no doubt that GenAI is here to stay for the foreseeable future. What is uncertain is how many of today's marketing professionals will have augmented themselves or moved to another profession ...
Keeping Media Agencies Agile: On-Time Payments, On-Time Campaigns
Agility is everything for media agencies. Campaigns are planned down to the minute, media buys are time-sensitive, and strong supplier relationships can mean the difference between a seamless launch ...
Read more about the article Keeping Media Agencies Agile: On-Time Payments, On-Time Campaigns
Podcast: Overcoming the Top 6 Technology Fears Marketing Agencies Face
Many marketing agencies hesitate to upgrade their technology due to concerns about disrupting workflows, impacting employee morale, or choosing the wrong tools. As a result, they remain stuck with ...
Read more about the article Podcast: Overcoming the Top 6 Technology Fears Marketing Agencies Face
