Building a Next-Gen Marketing Agency

Anthony Gindin is the founder & CEO of Agency Different.  Over the past 23 years, Anthony has built six companies, sold four of them, and taken two companies public on the Canadian Stock Exchange. He’s worked with executive leaders in 17 countries, spoken at events around the world, and his second book – The Agency Secret – just became an international bestseller in Canada, the US, Australia and Germany.

As the Co-founder, and CEO of Paramark, Pranav has 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions and is dedicating the next 15 years to this mission!

With over 25 years of experience in the marketing and advertising industry, I am a consulting expert who helps agencies and in-house teams achieve their full potential through strategic coaching and consulting. I am the founder and CEO of KF Strategies, a boutique firm that specializes in operational excellence, financial management, and leadership development for creative businesses. I solve the common problems that prevent agencies and marketers from delivering quality work, satisfying clients, and growing their profits. Whether it is improving team performance, optimizing project management software, providing fractional accounting services, or implementing change management strategies, I have proven results and testimonials to back up my work. My mission is to Conquer the Chaos that hinders creativity, productivity, and profitability, and to empower my clients with the tools and insights they need to succeed.

Advice Software & Consulting Inc. is a 31-year-old agency-focused management consulting firm that is owned and operated by Vince Dong. Vince offers agency-specific Workamajig training for the operations and finance & accounting areas and works together with Workamajig to service the agency. As importantly, he knows that to maximize the consistently profitable operations of an agency, it takes more than just the software to do so. There are many controllable and non-controllable issues including; agency culture, staff experience, client behaviors, type of client work offered, and even willingness to learn. Vince thrives on solving an agency’s software and operations issues as he so often hears the phrase “Vince, we do things a little bit differently around here…”. As one of Workamajig’s consultants, a successful implementation or re-implementation requires not only the understanding of Workamajig but also the melding of an agency’s language, the language of Workamajig, Accounting principles in the advertising industry, and most importantly the accurate transfer of carryforward PM and Accounting data from the old system to Workamajig. Vince also works with Workamajig’s competitors so he understands the most efficient way of transferring data. Vince earned his CPA from E&Y and has a B.Com from McMaster University in Canada. He also worked as the head finance person of an agency. Vince is currently Second Wind’s Operations Consultant. Vince has been servicing the North American advertising industry for over 35 years. Vince has also dealt with large and small agency reporting. Vince makes it a point to have agencies be on the same page as Workamajig and vice-versa.

With over 40 years of expertise in accounting, operations management, and sales, Mike brings a CPA background and a strong foundation in financial management. His career began with one of the prestigious 'Big 6' national accounting firms, followed by two decades in key financial management roles, mainly within the insurance brokerage and advertising agency sectors. For the past 24 years, he served as Sales Director for a top provider of Agency Management Software within the advertising, marketing, and communications industry. In 2024, Mike transitioned to strategic business consulting, leveraging his extensive experience to guide advertising agencies in optimizing their operations.

Lyn manages support tickets and emails sent to support@workamajig.com, as well as oversees onboarding and ongoing training. With over two decades of experience spanning broadcast television traffic to creative agency workflow project management, traffic, and resourcing, Lyn is enthusiastic about transitioning into the software industry, and finds excitement in leveraging technology to streamline processes and drive efficiency.​ Lyn is dedicated to helping you and your team maximize the benefits of Workamajig.

Theresa Contario is the VP & Business Line Executive, Media at AvidXchange where she oversees the growth of agency and political accounts and supports ePay product development. She has 10+ years of experience in the agency and ad tech world having worked at Ogilvy Washington and Rocket Fuel planning integrated media campaigns for the Federal government, professional services, public affairs, and advocacy clients. Most recently, she served as the National Sales Director at Rubicon Project managing and growing relationships with holding companies.