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Workamajig Workshops

Building a Next-Gen Marketing Agency

Upgrade your agency with insights from top industry leaders.

Build Smarter. Lead Faster.

Stay Ahead.

The agency model is changing fast—and only those who adapt will lead. The Building a Next-Gen Marketing Agency workshop brought together veteran agency leaders, strategic consultants, cutting-edge tech companies, and operational experts who have helped scale hundreds of agencies. In this on-demand series, you’ll get practical, proven strategies to:

  • Package your unique value to rise above commoditization

  • Navigate AI disruption with confidence

  • Streamline operations to protect profits and reduce burnout

  • Retain top talent and build high-performance teams

  • Position your agency as a strategic partner—not just a service provider

Whether you're a founder, exec, or team lead, these replays will help you make smarter decisions, faster—and equip you with the playbooks today’s top agencies are already using to grow in 2025 and beyond.

Start watching now and transform insight into impact.

Building Quality Marketing Measurement Mechanisms-1

Session 1: Redefining Marketing Measurement

Explore 3 proven frameworks to measure marketing impact and help clients invest with confidence, featuring Paramark’s CEO, Pranav Piyush.

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Optimizing Account Management and Project Management for Creative Agencies-1

Session 2: Conquering Project Management Chaos

Learn proven workflows to streamline project management and boost client satisfaction with KF Strategies founder Kimberley Fulwood.

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Positioning New & Existing Employees for Success-1

Session 3: Mastering Agency Talent Development

Discover strategies for onboarding and developing talent while aligning growth with your agency’s goals — with Mike Wang and Esther Cohen.

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The Future of AP_ How AI & Automation Are Transforming Agency Finance-1

Session 4: Revolutionizing Agency Finance

Explore key trends in agency finance and digital transformation — and learn how to build a culture of continuous improvement.

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Process Improvement & Change Management Best Practices

Session 5: Change Management in the AI Era

Mike McGee shares strategies for leading agency change, overcoming resistance, and keeping teams engaged through transformation.

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Strengthening Agency Success_ Evolving Operations and Administration-2

Session 6: Operations Excellence Through Technology

Lyn Porter, Mohammed Rashid, and Brooke Schouten share how agencies can empower ops teams to lead through change and drive growth.

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Productize or Die in the Age of AI

Session 7: Productize or Die in the Age of AI

Anthony Gindin shares how agencies can respond to AI disruption by productizing services for scale and profitability.

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