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Workamajig Workshops

Building a Next-Gen Marketing Agency

Join us every Thursday in May for an online workshop series featuring an all-star lineup of industry experts discussing how to transform your agency into a next-gen powerhouse.

Register now

It’s not 2010 anymore.

The marketing agency landscape is experiencing its most dramatic shift in decades.

Major agency acquisitions are poised to reshape the industry, GenAI is redefining creative workflows, and marketing professionals are grappling with working remotely or return-to-office policies. For agency leaders, the message is clear: evolve rapidly or risk becoming obsolete.


The critical question

Industry veterans and newcomers alike face a critical question: In a world where yesterday's "innovative" agency model is today's outdated approach, how do you build and operate an agency that stays ahead of the curve? When client expectations, team structures, and core technologies are all transforming simultaneously, which changes truly matter for your agency's success.


A new workshop series

Drawing on 20+ years of industry expertise, Workamajig has assembled an elite team of marketing agency industry innovators to help you navigate this new reality. Our comprehensive workshop delivers actionable strategies for transforming your agency into a next-generation powerhouse – whether you're starting fresh or evolving an existing business.


Register now

Join us for this intensive four-week program, featuring two thought-provoking sessions every Thursday hosted by industry experts.

  • Where: Workshops will be held remotely over Zoom, so you can join from anywhere.
  • When: The first workshop will be held Thursday, May 1st, at 12 pm EST.
  • How long: Workshops run for 2 hours and will include a break, and a chance to meet other participants.
Register Now

Take your People, Processes, and Technology to the Next Level

Modern agency operational models

Modern agency operational models

Along with client service frameworks that match evolving expectations.

Agency finance best practices

Agency finance
best practices

Financial management
best practices to keep
your agency in the black.

Tech stack planning

Tech stack
planning

Essential technology
stack planning for an AI-augmented future

Talent retention strategies

Talent retention strategies

Strategies for building and retaining top talent in a competitive market

Meet the speakers

Workshop Schedule

Four-week workshop intensive
Sessions run 12 noon-2:00 pm unless specified.
(Includes a 15-minute break for food & conversation.)
Week 1: May 1
Modern agency operational models
  • Agile Pricing & Value-Based Engagements: How agencies are moving beyond hourly billing to flexible, scalable pricing models.
  • Building a Truly Integrated Agency: Strategies for breaking down internal silos and fostering seamless collaboration between teams.
  • Meeting Expectations in the GenAI Era: Adapting your client service approach to match evolving expectations in speed, personalization, and transparency.
Week 2: May 8
Tech stack 

planning
  • AI-Powered Workflows: Identifying which agency tasks can benefit most from AI without losing the human touch.
  • Building a Future-Proof Tech Stack: Evaluating software solutions for scalability, interoperability, and ROI.
  • Leveraging Analytics for Smarter Campaigns: Using AI-driven insights to enhance creative decision-making and campaign performance.
Week 3: May 15
Agency finance 

best practices
  • Tracking Financial Health: Understanding key financial KPIs to ensure sustainable agency growth.
  • Managing Revenue Streams in Uncertain Times: Techniques to stabilize cash flow and optimize billing cycles.
  • Smart Budgeting for Scaling Agencies: Balancing cost-cutting with investments in talent, tools, and innovation.
Week 4: May 22
Talent retention 

strategies
  • Crafting a Culture that Retains Top Talent: Why workplace culture, leadership, and growth opportunities matter more than free snacks.
  • Hybrid & Remote Work Realities — Designing Policies That Work: Creating flexible work models that attract talent without sacrificing productivity.
  • Career Pathing & Upskilling: Investing in learning and development to keep your team engaged and ahead of industry shifts.

Register for Next Gen Agency 2025
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