Building a Next-Gen Marketing Agency
Join us every Thursday in May for an online workshop series featuring an all-star lineup of industry experts.
It’s not 2010 anymore.
The marketing agency landscape is experiencing its most dramatic shift in decades.
Major agency acquisitions are poised to reshape the industry, GenAI is redefining creative workflows, and marketing professionals are grappling with working remotely or return-to-office policies. For agency leaders, the message is clear: evolve rapidly or risk becoming obsolete.
The critical question
Industry veterans and newcomers alike face a critical question: In a world where yesterday's "innovative" agency model is today's outdated approach, how do you build and operate an agency that stays ahead of the curve? When client expectations, team structures, and core technologies are all transforming simultaneously, which changes truly matter for your agency's success.
A new workshop series
Drawing on 20+ years of industry expertise, Workamajig has assembled an elite team of marketing agency industry innovators to help you navigate this new reality. Our comprehensive workshop delivers actionable strategies for transforming your agency into a next-generation powerhouse – whether you're starting fresh or evolving an existing business.
Register now
Join us for this intensive four-week program, featuring two thought-provoking sessions every Thursday hosted by industry experts.
- Where: Workshops will be held remotely over Zoom, so you can join from anywhere.
- When: The first workshop will be held Thursday, May 1st, at 12 pm EST.
- How long: Workshops run for 2 hours and will include a break, and a chance to meet other participants.
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How much: We're excited to offer our upcoming workshop series free of charge.
Take your People, Processes, and Technology to the Next Level
Modern agency operational models
Along with client service frameworks that match evolving expectations.
Agency finance
best practices
Financial management
best practices to keep
your agency in the black.
Tech stack
planning
Essential technology
stack planning for an AI-augmented future.
Talent retention strategies
Strategies for building and retaining top talent in a competitive market.
Meet the speakers
Workshop Schedule
Sessions run from 12:00-2:00 pm ET.
(Includes a 15-minute break for food & conversation.)
Foundations of a Modern Agency
- Building Quality Marketing Measurement Mechanisms: 12:00 PM
Featuring Pranav Piyush, Co-founder and CEO of Paramark. In this session, Pranav will explore three marketing measurement frameworks: multi-touch attribution, marketing mix modeling, and incrementality testing. This session will help you better support your end clients' measurement goals and invest in marketing with confidence.
- Optimizing Account Management and Project Management for Creative Agencies: 1:00 PM
Featuring Kimberley Fulwood, Founder of KF Strategies. Kimberley will host an interactive session about proven methodologies for streamlining account and project management workflows within creative agencies. Attendees will gain practical knowledge on balancing creative excellence with operational efficiency to enhance client satisfaction and profitability.
Future of Work
- Positioning New and Existing Employees for Success: 12:00 PM
Featuring Mike Wang and Esther Cohen from Workamajig, the session will cover effective employee onboarding and professional development strategies. Attendees will learn best practices for nurturing talent while aligning individual growth with organizational objectives. - The Future of AP: How AI & Automation Are Transforming Agency Finance:
1:00 PMTheresa Contario from accounting automation technology leader AvidXchange and Tobias Wolf, managing partner at Modern Media Solutions, will provide an in-depth look at key trends impacting the future of digital transformation and the accounting profession within the marketing agency industry. Attendees will learn how agencies can improve processes to create environments committed to continuous improvement while managing modern accounting teams.
Redefining Traditional Business Processes
- Process Improvement and Change Management Best Practices:
12:00 PMFeaturing Mike McGee, principal of MHM Enterprises. Mike will discuss the challenges agencies face during digital transformation initiatives. Attendees will discover techniques for overcoming resistance to change while ensuring smooth transitions that maintain team morale and productivity
- Strengthening Agency Success: Evolving Operations and Administration
1:00 PMBehind every thriving agency are strong operations and administrative teams — often the unsung heroes driving growth, stability, and culture. As workflows and client expectations evolve, these backbone teams are driving change. In this panel featuring Workamajig customers Mohammed Rashid, Brooke Schouten, and Workamajig’s Lyn Porter, we'll explore how agencies can better empower their operational foundations to thrive in today's dynamic environment.
Fostering Sustainable Growth and Profitability
- Productize or Die in the Age of AI:
12:00 PM
Featuring Anthony Gindin, the session examines the importance of agencies developing productized service offerings in response to AI disruption. This session covers strategies for identifying service components that can be standardized, packaged, and scaled for greater efficiency and profitability.
- Strengthening Fiscal Health and Financial Management:
1:00 PM
Featuring Vincent Dong, the session will deliver key insights to keep agencies fiscally healthy while they innovate. He will address many topics, including resource allocation, cash flow optimization, and financial planning.