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Workshop Session 7: Productize or Die in the Age of AI

“The goal isn’t just to survive AI disruption—it’s to transform your agency into a productized powerhouse.”

 

Why This Replay Matters:

AI presents both a threat and an opportunity for agencies. Execution-based services are becoming commoditized, but those who productize their unique expertise will thrive. This session offers a roadmap to survive—and lead—through disruption.

 

 What You'll Learn:

  • AI will rapidly devalue common agency services, so adaptation is critical for survival.

  • Market specificity dramatically increases marketing effectiveness and client conversions.

  • Productization = effectively packaging your unique agency value, not just rebranding services.

  • Big end results are the key to attracting and retaining clients—agencies must clearly communicate lasting impact.

  • Unique mechanisms (models, frameworks) clearly show how results are achieved, boosting buyer confidence.

  • Human expertise layered on AI capabilities creates a sustainable competitive advantage for agencies.

  • Thought leadership built around unique perspectives is essential for differentiation in the age of AI. 


Gain a blueprint to future-proof your agency through productization, bold positioning, and market clarity.