“The goal isn’t just to survive AI disruption—it’s to transform your agency into a productized powerhouse.”
Why This Replay Matters:
AI presents both a threat and an opportunity for agencies. Execution-based services are becoming commoditized, but those who productize their unique expertise will thrive. This session offers a roadmap to survive—and lead—through disruption.
What You'll Learn:
-
AI will rapidly devalue common agency services, so adaptation is critical for survival.
-
Market specificity dramatically increases marketing effectiveness and client conversions.
-
Productization = effectively packaging your unique agency value, not just rebranding services.
-
Big end results are the key to attracting and retaining clients—agencies must clearly communicate lasting impact.
-
Unique mechanisms (models, frameworks) clearly show how results are achieved, boosting buyer confidence.
-
Human expertise layered on AI capabilities creates a sustainable competitive advantage for agencies.
-
Thought leadership built around unique perspectives is essential for differentiation in the age of AI.