AI presents both a threat and an opportunity for agencies. Execution-based services are becoming commoditized, but those who productize their unique expertise will thrive. This session offers a roadmap to survive—and lead—through disruption.
AI will rapidly devalue common agency services, so adaptation is critical for survival.
Market specificity dramatically increases marketing effectiveness and client conversions.
Productization = effectively packaging your unique agency value, not just rebranding services.
Big end results are the key to attracting and retaining clients—agencies must clearly communicate lasting impact.
Unique mechanisms (models, frameworks) clearly show how results are achieved, boosting buyer confidence.
Human expertise layered on AI capabilities creates a sustainable competitive advantage for agencies.
Thought leadership built around unique perspectives is essential for differentiation in the age of AI.