Workshop Session 1: Redefining Marketing Measurement

“The goal isn’t just to track marketing—it’s to prove its true incremental value.”

Why This Replay Matters:

Most agencies still defend spending on clicks and impressions, but what about real business growth? Learn how to leave outdated attribution behind and embrace frameworks that prove true marketing ROI.

 What You'll Learn:

• Why incrementality trumps traditional attribution

• How to build experiments that prove campaign effectiveness

• The case for dedicating 10% of the budget to experimentation

• AI-powered tools for smarter forecasting and allocation

• Audience-centric strategies that thrive under budget pressure

Discover how to position your agency as a growth-driving partner, not just a cost center.