If you’ve ever closed the books at an ad agency, you know the month-end drill.
I still run into agencies that invoice media to clients in one month and account for the related vendor costs in another. It’s chaotic. It’s manual. And yes, it still happens.
The good news?
There is a system that eliminates the guesswork, automatically matching media billings to their corresponding vendor costs.
Without automation, controllers become part detective, part referee, and part data-entry clerk. Sound familiar?
Chasing media buyers for spreadsheets
Squinting at Google Ads or Meta dashboards
Waiting for vendor invoices that never seem to arrive
Posting journal entries that are technically correct... but mostly educated guesses
You know the story:
The media has definitely run.
The client has definitely been promised a bill.
But the vendor invoice? Nowhere in sight.
So you post the entries manually:
Debit Media Expense
Credit Accrued Liability
Mirror with AR and Media Revenue
It’s correct... but it’s also slow, messy, and stress-inducing.
Now imagine a system that connects to your media platforms and iOS.
Every night, it quietly calculates:
How much media has run
What’s already invoiced
What still needs to be accrued
When month-end rolls around, the journal entries are already waiting in your accounting system.
Your job? Just review and approve.
Before automation: You hunt data and build accruals by hand.
After automation: Accruals arrive at your desk — clean, documented, and ready to post.
Now you can spend your energy where it matters:
Should we bill the client for this overage, or absorb it?
This invoice came in light — do we adjust the accrual?
You’re no longer the typist. You’re the decision-maker.
Accuracy: Data flows directly from media platforms — no guesswork
Speed: Cut days off your month-end close
Transparency: Clean audit trail from impression to invoice
Peace of mind: Controllers get their evenings back
Yes, there is software that does this!
April Google Ads campaign, IO = $100,000
By April 30, $85,000 has run. No invoice yet.
The system automatically posts:
Dr Media Expense 85,000
Cr Accrued Liability 85,000
Dr Accounts Receivable 85,000
Cr Media Revenue 85,000
Invoice arrives in May → clears the accrual.
Client payment arrives → clears the receivable.
Done.
Controllers didn’t choose this career to chase spreadsheets.
They chose it to safeguard profitability and keep the business grounded.
Automation doesn’t replace the controller — it restores their time, focus, and judgment.
If you’ve ever wished your accruals could run on autopilot, that day is here.
The only question is: Will your agency be ready to hand over the keys?
If you would like to learn more, please don't hesitate to contact me.
Sincerely,